To expose a wider audience to the new 3D Touch capabilities of iPhone 6s, Apple installed massive display tables outfitted with interactive screen surfaces at two flagship U.S. Apple Stores this week.

June is Pride Month, and since 2016 Apple has shown its support in the form of special edition Apple Watch bands and later watch faces with a rainbow theme. In previous years, Apple Watch display ...

Apple Retail Chief Angela Ahrendts has led the company's efforts to re-design accessory displays in Apple Store locations to showcase products in a way that mimics traditional "small-town" storefronts ...

While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch ...