Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s fitting that Gyanda Sachdeva, LinkedIn’s VP of product management, found ...

LinkedIn has staked out a solid position of B2B social media leadership. But the extent to which this enviable value proposition for B2B marketers can resonate with B2C marketers remains unclear. I ...

LinkedIn’s revenue rose 27% to surpass $10 billion for the first time this past fiscal year, Microsoft CEO Satya Nadella said during an earnings call Tuesday. The company’s advertising business ...

Microsoft's LinkedIn business is acquiring digital identity management vendor Drawbridge Inc. for an undisclosed amount. Microsoft plans to use Drawbridge's technology to bolster LinkedIn's Marketing ...

On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...

LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 ...

LinkedIn released an account-based marketing campaign tool today for customers of its Sponsored Updates and Sponsored InMail. LinkedIn is combining the new feature — called LinkedIn Account Targeting ...

LinkedIn has entered an agreement to acquire the ad-tech firm Drawbridge, Tomer Cohen, the online networking site's VP of product, announced in a blog post. Financial terms of the deal were not ...

LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences. In a blog post, the Microsoft-owned ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience ...