Matte lipstick isn't going anywhere. It has long been the gold standard in Old Hollywood glamour and recently took over Instagram and Tumblr in the liquid-lipstick format. Most complaints that result ...

Great eye makeup application always made me feel like I had captured lighting in a bottle — I was thrilled when I did it, but could absolutely never guarantee I'd be able to replicate the results ever ...

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Right now, I have a saved collection of Instagram beauty looks that catch my eye as I'm scrolling—a virtual bow around my finger to remind me to test them out later. When I looked back through what ...

October 31st is right around the corner, and IDK about you, but I’m ready to go all out on my Halloween costume this year. I love Halloween parties, decking out my home in Halloween decorations, and ...

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a ...