Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are ...

Location-based marketing, the practice of using a person’s physical location to target him with just the right advertising message at just the right time, is certainly not new. Its roots might trace ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

Location-based marketing tactics have evolved from an emerging technology to a retail standard: 84% of marketers currently use location data in their marketing and ad campaigns, and 94% plan to ...

PASADENA, Calif.--(BUSINESS WIRE)--Azira, a global consumer insights platform, today announced it has been named the “Best Location Based Marketing Platform” in the 8th annual MarTech Breakthrough ...

The reopening of the U.S. economy is bringing more people out of their homes, reviving interest in location-based mobile marketing. As pandemic restrictions are lifted and more people are vaccinated, ...

About 52% of the 116 digital marketers at agencies and brands participating in a study released Monday said they used location-based marketing prior to the start of the COVID-19 pandemic and in July ...

If you were at NRF’s 2014 BIG Show, you know that location was a hot topic. More retailers are recognizing that to successfully engage cross-channel shoppers, they must understand their entire path to ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

(Entrepreneur) — Directing customers to a nearby physical location is getting more sophisticated, thanks to mobile devices and emerging technologies known to marketers as location-based services, or ...