Marketing mix is a concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy. Traditionally, four Ps are associated with ...

The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences. Thirty-nine years ago this past June, an article appeared in BusinessWeek ...

It helps businesses achieve their aims by creating a cohesive strategy to increase sales. Each element must be balanced and consistent with the others to ensure the success of the marketing campaign.

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful. If ...