While the year-on-year cost of advertising with Microsoft Bing has risen, the click-through rate (CTR) has dramatically improved, to the benefit of advertisers. That findings is one of many in the Q4 ...

Bing Ads announced that in response to Google AdWords expanded text ads and Bing Ads being able to import Google AdWords campaigns, Bing Ads too will support expanded text ads. Bing said "recently ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...

Earlier today, we reported that over 4 million Google AdSense ads were being indexed by Microsoft Live Search. Tonight, the Microsoft Live Search Webmaster Center blog has posted that they’ve ...

Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called "automatic imports" and it is basically a one way sync from ...