Everyone has been talking about privacy for years, but now that the backlash is big enough for some lawsuits to be filed, a privacy-centric approach to device identity claims to replace media access ...

To securely build and grow an IoT ecosystem, one must have the tools and architectures in place to identify, control and manage their IoT devices. This process begins with establishing a strong ...

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the state-of-play around cross-device IDs.