There is no shortage of health-related podcasts. Most, however, focus on wellness, a specific disease state or the patient experience. So where are the podcasts centered on medical marketing? Other ...

If there’s a topic, interest or community that isn’t currently served by a podcast, we have no idea what it might be. And that holds true for the healthcare industry, which saw biopharma companies ...

Opinions expressed by Entrepreneur contributors are their own. Podcasts are nothing new. Odds are, you’re subscribed to one or two at this very moment. But podcast marketing is still taking a bit of ...

In a collaborative effort, podcast industry research and advocacy firm Sounds Profitable and a number of partner organizations released the first draft of the Podcast Industry Glossary on July 19.

Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, observed Maury Rogow, CEO and creative director of Hollywood’s Rip Media Group in an ...

Forbes contributors publish independent expert analyses and insights. Colette Coleman reports on edtech and the business of learning. Creating a podcast is a great start, but it’s not enough for ...

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Influencer marketing isn't a new concept—far from it, ...

Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a ...

Only 42% of U.S. marketers have a detailed understanding of programmatic advertising, although nearly 60% have used it, according to a new study from Acast. That said, they are leaning in to podcasts ...

In today’s dynamic multifamily industry, professionals always look for alternative ways to gain a competitive edge, since innovation and adaptability have become critical in the field. When it comes ...

In the latest episode, we dig into British Heart Foundation’s growth and marketing strategy with CMO Claire Sadler.