The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. DSP differentiates itself from Google and Meta’s closed ad ecosystems with real-time bidding.