As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...
Programmatic trading has exploded over the last few years, but there are bumps in the road that must be ironed out before it can reach full throttle and unleash its potential as a branding medium.
Maybe I’m just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine’s Outfront Forum in NYC Tuesday that suggest the science of ...
We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically, writes Simon Halstead, chair, IAB Europe Programmatic Trading Committee and ...
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This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and ...
Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from ...
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