In September, a quirky game called Steal a Brainrot hosted 25 million players at the same time on Roblox’s global platform, surpassing a record set just months earlier by Roblox’s prior hit, Grow a ...

Founded in 2024, the studio builds Roblox titles with AI-driven workflows and next-gen ecosystems. In soft launch, SuperbulletAI generated $3,650 from 1,110 users in three weeks with zero marketing.

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there's a survey of Roblox's Gen Z users which can be found here. If you enjoyed ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...