Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

While there have been quite a few definitions of the term Sales 2.0, Seeley puts hers squarely in the middle of humanity and technology. “I describe Sales 2.0 as a more effective and efficient way of ...

BETHESDA, Md.--(BUSINESS WIRE)--A new independent survey revealed that Generative AI is revolutionizing sales and marketing across technology companies by enabling highly personalized customer ...

Brian Kinslow and Tyler Fisher understand what it takes to transform a company from a scrappy startup to a global media, data and intelligence platform. Bisnow’s newly minted co-heads of sales joined ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Boston digital marketing agency Brick Marketing announced that it will host a free, 60-minute digital marketing webinar designed to help businesses, teams, and marketing professionals refine and ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

There’s never a bad time to revisit marketing strategy, to gauge its effectiveness and make necessary adjustments. One of these adjustments is often a means of better aligning the functions of ...

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When you embark on a sales career, you know pitches are part of the deal. You've got to deliver presentations that persuade and win over your audience. But the idea of pulling this off is sometimes ...

If your salespeople aren't effective presenters, they'll never achieve their full potential, even if they're already good at selling. Which is why it's critical that you understand and monitor this ...