When it comes to machine learning, there are some broad concepts and terms that everyone in search should know. We should all know where machine learning is used, and the different types of machine ...

All modern ad platforms now factor machine learning into their algorithms. Managing successful campaigns requires an understanding of the machine learning in each ad network. This Ask the PPC question ...

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

For years Paula Thompson, vice president of client strategy at the US digital ad agency Optimal, has been helping Plunge sell baths to soak in chilling water by buying ads on Google search and ...

Google’s newest AI model isn’t just another incremental upgrade. Having had early access to Gemini 3, I have been able to put it through its paces and it really delivers. With Gemini 3, the company is ...

Learn about types of machine learning and take inspiration from seven real world examples and eight examples directly applied to SEO. As an SEO professional, you’ve heard about ChatGPT and BARD – or ...

This article originally appeared on The Conversation. Since the release of ChatGPT in late 2022, millions of people have started using large language models to access knowledge. And it’s easy to ...

Master on-page SEO to boost your site’s visibility in AI-driven search. Learn to optimize content for quality, user intent, mobile and AI relevance with key strategies. On-page SEO is key for ...