A small business, such as a neighborhood bakery, usually does not have the resources to launch mass-marketing campaigns. By carving up the addressable market into smaller segments, a small bakery can ...

Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand. Segment conflicts matter. Customer segments ...

The restaurant industry is segmented according to the level of service customers receive. According to the National Restaurant Association, the restaurant industry is still one of the economy's top ...

In quantitative trading, information on the point-in-time revenue segments a business participates in is traditionally used to map relationships across the equity landscape which can be used to ...