Sophie Kihm is the editor in chief at Nameberry. She says parents choose names they like, without worrying about what others think. Chappell Roan and Beyoncé are impacting trendy names for 2025, too.

If you’ve ever tried naming a company, you know it’s a deceptively frustrating process. You think it’s going to be fun—maybe even easy. It starts with some light brainstorming. A few clever ideas. A ...