The global food drive kicks off the "Ford Building Together" initiative, in partnership with experience design agency Imagination, ...

On the cusp of its merger with Omnicom, Interpublic is not releasing a third-quarter ad forecast for the first time in years, ...

It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike can plan, create and ...

Some jaw-dropping stats: we spend 80% of our waking hours consuming media, including 5.3 trillion-plus ads each year. That's ...

Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

The work is equal parts satire and AI-powered creative lab and reimagines Kennedy, Khrushchev, and Castro as characters in a ...

Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns - without advertisers' consent and with pushback from agencies supporting brands.

OpenAI has launched "Atlas," its AI-powered web browser built around ChatGPT. The browser has a memory and offers agentic features that will help advertisers connect brands with consumers.

A program like the New York Times’ MiniCrossword reportedly brought joy to people, although it has now been commodified behind a paywall. To further pinpoint the research, of those who follow the news ...

In new duties, Audi will be the presenting sponsor of the Team of the Matchday series and an official partner of the MLS All-Star Game, ...

The Arena Group Holdings, Inc. has acquired the intellectual property of ShopHQ from IV Media, LLC. The terms were not disclosed. “With the acquisition of ShopHQ, a former $500 million plus revenue ...