Goodbye, 10-shade eyeshadow palettes. But as all trends go, eyeshadow has slowly found its footing again. “If 2016 was our ...

We're wearing eyeshadow like it's 2016, but the trend looks much different now. 24 New Yorkers shared us the coolest ways ...

The beauty brand is entering Australia and New Zealand as part of its growth strategy and has secured a second round of ...

Jessica Alba—who co-founded The Honest Company in 2012—shared her emotional reaction to astronaut Christina Koch requesting ...

Kylie Jenner detailed how she is still “super involved” with Kylie Cosmetics despite selling a 51 percent stake in the ...

Here's how to DIY your prom makeup, all from the comfort of your own bathroom.

Makeup by Mario was founded by celebrity makeup artist Mario Dedivanovic, perhaps most known for working with Kim Kardashian, six years ago in 2020.

Alexa Demie appeared at the "Euphoria" Season 3 premiere dressed to the nines, but all many people could talk about was how ...

Out with the old, in with the new: at least that’s what the 2026 eye makeup trends signal, where we’re trading in minimalism ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Chanel's must-have denim makeup collection may have sparked an uprising in blue eyeshadow buzz, but the ...