Filmmakers experimented with Adobe's Firefly AI platform to make short films that screened Oct. 28 at the Adobe Max user gathering in downtown L.A.

Here are the coolest developmental features that Adobe showcased at Max.

It helps journalists verify hypotheses, reveal hidden insights, follow the money, scale investigations, and add credibility ...

Firefly audio is a brand-new AI model. But that's not your only option. Adobe has been steadily adding to its roster of third-party AI models this year, for both AI video and image. It's expanding ...

Adobe MAX - The Creativity Conference October 28, 2025 4:30 PM EDTCompany ParticipantsDoug ClarkShantanu Narayen - Chairman & ...