Bringing creators onto the streaming giant dramatically expands ad inventory with content that is inherently monetization-friendly. By Max Cutler Paramount handed Netflix a $2.8 billion breakup fee on ...

High valuations and fierce competition from diverse technology and media corporations may restrict future gains.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix's expanding advertising business and ability to raise prices could fuel additional revenue growth, CFRA Research said. The research firm upgraded the streaming giant to buy from hold. Analyst ...

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.