Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

FIRST ON FOX: Kentucky brought a civil lawsuit on Monday against Roblox alleging the massive gaming platform is not safe for children, joining a growing list of entities who have sued over similar ...

Kitty Bats are some of the rarest and most sought-after pets in Roblox Adopt Me, and you must spend a good amount of time preparing to get this pet. You will also need to be in the game at the right ...

The online video game purveyor is apparently not doing as well as it could in the sale of its in-game currency. That morning, M Science's Corey Barrett wrote a fairly pessimistic update on Roblox ...

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Looking for the latest Weak Legacy 2 codes? This newly-released sequel to the beloved Roblox Demon Slayer game is finally here, with players swarming for coupons to help ease the early-game grind. In ...

OpenAI unveiled new API updates at its Dev Day on Monday, introducing GPT-5 Pro, its latest language model, its new video generation model Sora 2, and a smaller, cheaper voice model. The addition of ...

Luck is a critical factor in Plants Vs Brainrots gameplay because it determines the spawn rate of characters. The more the luck, the higher the chances of rare and larger Brainrots appearing on the ...

October 1, 2025: We've searched around for new Roblox promo codes and promotional freebies for September. What are the new Roblox promo codes? Whether you're after new cosmetic pets, clothes, ...

Kentucky Attorney General Russell Coleman, R, has filed a lawsuit against Roblox, calling the popular gaming platform the "website of choice for child predators." In the complaint, Coleman accuses ...

Ex-Astronomer CEO Andy Byron was spotted happily strolling through Maine with his wife last weekend — more than two months after the ousted tech tycoon was caught canoodling with his HR chief on a ...