A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Entering 2026, accounting and advisory firms are not lacking marketing activity; they're grappling with how to design a marketing organization and programs that support sustained, intentional growth ...

Learn how accounting spreadsheets work with real examples of journals plus when to switch to accounting software. Accounting often starts simple: a few transactions, a basic spreadsheet, and a clear ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. As we enter 2026, the rules governing B2B growth are changing—and ...

In our industry, becoming the commercial marketer – someone who thinks about business and revenue goals over marketing goals – is crucial to success. And at B2B Marketing, we believe that there are ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

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In late November 2025, a rumor spread online that the U.S. Department of Homeland Security was running its official X account from Tel Aviv, Israel, shortly after a new feature on the social media ...

A new update to Elon Musk’s X has revealed that a significant number of MAGA accounts are actually based outside of the U.S. An account’s country of origin can now be seen in the user’s profile page.

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...