Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix's expanding advertising business and ability to raise prices could fuel additional revenue growth, CFRA Research said. The research firm upgraded the streaming giant to buy from hold. Analyst ...

High valuations and fierce competition from diverse technology and media corporations may restrict future gains.

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

Shares of Nebius (NBIS) fell about 3% on Thursday after its fourth quarter revenue missed estimates. The Dutch AI infrastructure provider saw revenue for the fourth quarter ended Dec. 31 surge 547% ...

While Netflix opted for a “stick” approach—systematically blocking unauthorized users and requiring device verification—The New York Times is focusing on voluntary incentives. During the company's ...

YouTube just crossed a massive financial milestone. Fresh numbers from Alphabet show the video giant pulled in over $60 billion in revenue during the last fiscal year, edging past Netflix on a yearly ...

The true crime genre has long relied on an understanding with the viewer: we accept a certain level of artifice in exchange for the truth. We tolerate shadowy silhouettes, distorted voices, and ...

The use of AI in modern media can only be referred to as hotly debated, with most people coming down on the anti-use side, defending the artists and writers whose work is stolen in the process of ...

AI chatbots for business have shifted from simple support tools to frontline revenue engines that engage visitors the moment they land on a site. By combining natural language processing with ...

Big tech is currently enjoying a virtual license to print money thanks to booming artificial intelligence (AI) demand, with record earnings becoming the norm as of late (though not always). AMD is no ...

Netflix was late to introduce an ad-based tier, but this offering is set to generate $3 billion in revenue in 2026. The stock’s current price-to-earnings ratio is near a three-year low. The upcoming ...