“At Ryogoku Station in Tokyo, advertisers used a 3D digital setup to create a dramatic interaction between a sumo wrestler and a high-speed train.” The installation leverages cultural relevance - Ryogoku being the home of sumo - while showcasing the impact of motion-led, immersive outdoor advertising. It’s a strong demonstration of how place-based storytelling can elevate brand recall and attention. #WhatTheMarketing #JapanMarketing #DigitalOOH #CreativeAds | MalesLife

An unexpected Men’s Day twist you didn’t see coming. Back in 2016, Urban Company, then known as UrbanClap, launched a film that flipped every conventional Men’s Day narrative on its head. Instead of glorifying men through stereotypes, the campaign handed the spotlight to real women with jobs society often labels as “men’s work.” The ad delivered a quiet but powerful message: women don’t stay with men because they need protection or financial support. They stay because they choose them, for who t