Before you quit your job or build your startup, run your idea through these 10 tests. Most businesses fail because they skip this part. 10 Ways to Evaluate a Market: 1. Urgency: How badly do people want this right now? (Is it a “must-have” or just “nice-to-have”?) 2. Market Size: How many people are actively buying or could buy this? (Bigger market = more potential customers.) 3. Pricing Potential: How much are they willing to pay? (High value = high price = higher profit.) 4. Cost of Customer A