What is Snowball Sampling? (Explained in 3 Minutes)
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What is Snowball Sampling? (Explained in 3 Minutes)
Snowball sampling is a non-probability sampling technique where existing participants recruit future participants from among their acquaintances. This method is often used in hard-to-reach or hidden populations where a sampling frame is not readily available. The sample "snowballs" as more participants are added, growing in size through the ...
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